POSITION: Senior AEO/SEO/GEO Specialist

Are you seeking a professional and dynamic work environment that values collaboration and encourages individual growth?  

Join our team of talented and passionate individuals who embody a youthful spirit and a commitment to excellence. Apply now and unlock your potential with us! 

WHO WE ARE: 

Innovature BPO is a Vietnamese company with more than 10 years of experience in providing outsourcing solutions to clients worldwide. Our services support from call center, 24/7 bi-lingual customer care services, digital marketing to bookkeeping and data analytics services. We offer full time remote resources who are able to deliver the standard that meet global manpower requirement and utilize our business analytics, SLA and other performance metrics to help our clients boost productivity. Our mission is to enable clients to become high-performance businesses and create long-term partnership. Our vision is to connect Vietnamese talents to global labor market demands.  

In 2021, Innovature BPO was proudly recognized the “HR Asia Award, one of the best places to work for in Asia”. In 2024, Innovature BPO was again proudly recognized as a Great Place to Work, reflecting our commitment to creating a positive and supportive work environment. We have officially earned this certification, with an impressive 92% of our employees agreeing that Innovature BPO is a great place to work, compared to the 59% average at typical companies. This remarkable statistic underscores the unique and positive culture we’ve cultivated. We’re committed to continuously improving our workplace, empowering our employees, and building an even brighter future together.   

For more information about us, please access https://innovatureinc.com  

WHAT YOU WILL BE DOING:

1. SEO/AEO Strategy & Planning

• Develop SEO and AEO strategies and roadmaps for assigned client accounts, ensuring alignment with cllent objectives, agreed scopes, and business priorities.
• Apply an understanding of AI-driven search behavior to help clients become more discoverable, visible, and cited across traditional search engines and AI-powered answer platforms.
• Identify opportunities through keyword research, search trends, competitor analysis, AEO gaps, and technical SEO assessments.
• Provide strategic recommendations and highlight opportunities, potential risks, and areas requiring further attention to the Head of SEO/AEO and relevant account teams.

2. AEO & SEO Execution

• Develop and implement AEO strategies, including entity optimization, structured data, content design, and answer-surface optimization to improve client visibility and citation potential across AI platforms and large language models (LLMs), such as Google AI Overviews, ChatGPT, Claude, and Gemini.
• Execute on-page, off-page, and technical SEO activities, from initial audits and implementation planning to ongoing optimization.
• Conduct technical SEO and AEO audits to identify issues affecting crawlability, indexation, site architecture, website performance, structured data, and overall search visibility.
• Document, prioritize, and communicate technical findings through clear implementation briefs for developers and external technical partners.
• Review and perform quality checks on implemented fixes to ensure they meet SEO/AEO requirements and recommended best practices.
• Develop keyword, topic, and content recommendations in collaboration with content and copywriting teams, including pillar content, topic selection, content structure, and entity coverage.
• Follow established playbooks and frameworks while identifying opportunities to improve existing SEO/AEO processes and execution approaches.

3. Performance Monitoring & Reporting

• Monitor and analyze SEO/AEO performance using relevant analytics and search tools, including Google Analytics, Google Search Console, SEMrush, Similarweb, and other applicable platforms.
• Track organic search performance, keyword rankings, AI visibility, answer-engine citations, and other relevant performance indicators.
• Evaluate performance trends and identify opportunities or issues requiring further optimization.
• Prepare monthly performance reports using client reporting templates, clearly connecting search performance and optimization activities to client objectives and business KPIs.
• Translate data and performance insights into actionable recommendations for continuous improvement.

4. Delivery Management & Quality Assurance

• Manage assigned workloads across multiple client accounts, ensuring deliverables are completed within agreed timelines, allocated hours, and project scopes.
• Accurately track working hours and task allocation by client and activity.
• Review and quality-check deliverables before submission or handover to ensure accuracy, consistency, and alignment with agreed requirements.
• Maintain up-to-date documentation, task statuses, and client records within internal project management and internal systems.
• Proactively identify and escalate delivery risks, blockers, resource constraints, and scope-related concerns to the Head of SEO/AEO or relevant stakeholders.

5. Business Development Support

• Support business development activities by contributing SEO/AEO audit findings, opportunity assessments, and strategic recommendations for prospective and existing clients.
• Provide technical insights and effort estimates to support proposals, pitches, and potential project scopes.

6. Client Engagement

• Attend client meetings when required to discuss SEO/AEO performance, present findings, explain recommendations, and align on next steps.
• Translate complex search performance data, industry developments, and AI search trends into clear, practical recommendations that address client business needs.
• Prepare professional client-facing communications and documentation using clear, concise Australian English.

7. Cross-functional Collaboration

• Work closely with client services, paid media, creative, analytics, and other relevant teams to ensure coordinated delivery across client accounts.
• Coordinate with designers, developers, content specialists, and external technical partners through clear briefs, implementation requirements, and constructive feedback.
• Maintain effective communication with internal stakeholders across different functions and time zones to support smooth project execution.

8. Industry Knowledge & Continuous Improvement

• Stay up to date with search engine algorithm changes, developments in answer engines and AI-powered search, emerging SEO/AEO tools, and industry best practices.
• Explore relevant tools, techniques, and optimization approaches to improve search visibility and client outcomes.
• Share relevant insights and learnings through regular internal updates and the team‘s knowledge base.

WHAT WE ARE LOOKING FOR: 

Must have:

• 4–6+ years of SEO experience, with hands-on experience in AEO and a strong understanding of AI-powered search engines and answer platforms.
• Strong technical, on-page, and off-page SEO expertise, including website audits, crawlability, indexation, site architecture, Core Web Vitals, JavaScript rendering, site migrations, structured data, and JSON-LD.
• Practical experience with AEO strategies and tools, including entity optimization, schema markup, llms.txt, and AI visibility/citation tracking (e.g. Profound or SEMrush AI Tracking).
• Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Similarweb, and Screaming Frog, with the ability to analyze performance data and develop actionable recommendations.
• Experience working with CMS platforms such as WordPress/WooCommerce, Shopify, or Webflow, and the ability to prepare technical implementation briefs.
• Excellent written English communication skills, with the ability to explain technical SEO/AEO concepts and recommendations clearly and effectively.

Nice to have:

• Experience working with Australian clients or within Australian business environments.
• Experience managing SEO projects across multiple countries or international markets.
• Experience mentoring, guiding, or reviewing the work of junior SEO specialists.
• Bachelor‘s degree in Marketing, Information Technology, Business, or a related field.
• Relevant certifications in SEO, digital marketing, analytics, or AI-related technologies.

Personal Attributes

• Able to work independently, take ownership of assigned responsibilities, and manage priorities across multiple projects.
• Detail-oriented, analytical, and comfortable balancing strategic thinking with hands-on execution.
• Proactive in identifying issues, opportunities, and improvements rather than waiting for instructions.
• Able to manage time and deliver quality work within allocated hours and agreed project scopes.
• Collaborative and adaptable when working with cross-functional teams and stakeholders across different time zones.

WORK LOCATION: 159C De Tham, Cau Ong Lanh Ward, HCMC 

WORKING HOURS: 7AM-4PM (Mon-Fri)

We welcome talents to apply by Clicking “APPLY” button below  

At Innovature, we are proud to be an equal opportunities employer. 

We believe in making decisions about our employees‘ careers based solely on their ability to perform and grow within their roles, regardless of gender, nationality, ethnic origin, religion or belief, disability, age, sexual orientation, and identity. 

We are committed to building a culture where every individual feels respected and valued. We strive to create an environment free from discrimination and harassment, where all voices are heard, and everyone has the opportunity to thrive. 

Our dedication to fostering a diverse, equitable, inclusive, and accessible workplace is central to our mission. 

Find out about our company’s life here: 

Youtube: innovatureconsulting1685 

Fanpage: lifeatinnovature.vn 

Tiktok: @lifeatinnovature 

Linkedin: innovature-consulting