Are you seeking a professional and dynamic work environment that values collaboration and encourages individual growth?

Join our team of talented and passionate individuals who embody a youthful spirit and a commitment to excellence. Apply now and unlock your potential with us!

POSITION: Marketing Manager

We are seeking an experienced and strategic Marketing Manager to lead and optimize our entire marketing operation. This role requires a data-driven marketing leader who can develop comprehensive strategies, manage cross-functional teams, and drive measurable results across all marketing channels. The ideal candidate will have a proven track record in B2B marketing, with expertise spanning SEO, content marketing, paid advertising, marketing automation, and lead management.  

WHO WE ARE:

Innovature BPO is a Vietnamese company with more than 10 years of experience in providing outsourcing solutions to clients worldwide. Our services support from call center, 24/7 bi-lingual customer care services, digital marketing to bookkeeping and data analytics services. We offer full time remote resources who are able to deliver the standard that meet global manpower requirement and utilize our business analytics, SLA and other performance metrics to help our clients boost productivity. Our mission is to enable clients to become high-performance businesses and create long-term partnership. Our vision is to connect Vietnamese talents to global labor market demands.

In 2021, Innovature BPO was proudly recognized the “HR Asia Award, one of the best places to work for in Asia”. In 2024, Innovature BPO was again proudly recognized as a Great Place to Work, reflecting our commitment to creating a positive and supportive work environment. We have officially earned this certification, with an impressive 92% of our employees agreeing that Innovature BPO is a great place to work, compared to the 59% average at typical companies. This remarkable statistic underscores the unique and positive culture we’ve cultivated. We’re committed to continuously improving our workplace, empowering our employees, and building an even brighter future together. 

For more information about us, please access https://innovatureinc.com

WHAT YOU WILL BE DOING:

Team Leadership & Management 

• Build, mentor, and manage a high-performing marketing team with diverse skill sets including digital marketing specialists, content creators, designers, and marketing coordinators​ 

• Set clear goals, expectations, and KPIs for team members aligned with overall marketing objectives​ 

• Conduct regular performance reviews, provide constructive feedback, and create professional development plans​ 

• Foster a collaborative, innovative, and results-driven team culture​ 

• Delegate responsibilities effectively while maintaining accountability and quality standards​ 

• Coordinate with external agencies, vendors, and freelancers as needed​ 

• Facilitate cross-functional collaboration with sales, product, and customer success teams 

Strategic Planning & Market Intelligence 

• Conduct market research, competitive analysis, and industry trend monitoring to inform marketing strategies​ 

• Develop annual and quarterly marketing plans with clear objectives, strategies, tactics, and success metrics​ 

• Collaborate with sales leadership to ensure tight alignment between marketing and sales goals​ 

• Present marketing performance, insights, and recommendations to executive leadership​ 

• Stay current with B2B marketing trends, emerging technologies, and best practices in the outsourcing industry​ 

• Test and implement innovative marketing approaches while managing risk​  

Paid Advertising Management (Google Ads & LinkedIn Ads) 

• Plan, execute, and optimize paid advertising campaigns across Google Ads and LinkedIn Ads platforms​ 

• Develop full-funnel advertising strategies that address awareness, consideration, and conversion stages​ 

• Implement account-based marketing (ABM) tactics using LinkedIn‘s advanced targeting capabilities by job title, industry, company size, and seniority​ 

• Create and test ad creatives, copy variations, and landing page experiences to maximize conversion rates​ 

• Manage bid strategies, budget allocation, and pacing to optimize return on ad spend (ROAS)​ 

• Leverage retargeting and remarketing strategies across platforms to nurture prospects through the buyer journey​ 

• Coordinate cross-platform strategies utilizing Google‘s search intent with LinkedIn‘s professional targeting​ 

• Monitor campaign performance metrics and provide regular reporting on CPL, CAC, and ROI​ 

Strategic Oversight of Core Marketing Functions 

• Set strategy, provide direction, and manage KPIs for multiple marketing functions: SEO & website performance (on-page & off-page), content marketing, social media, email campaigns, and lead management/qualification.  

• Ensure teams execute campaigns effectively and report on key metrics while you focus on strategic adjustments and overall performance evaluation. 

WHAT WE ARE LOOKING FOR:

Education: 

• Bachelor‘s degree in Marketing, Business Administration, Communications, or related field (Required)​ 

• MBA or Master‘s degree in Marketing or Business preferred​ 

Experience: 

• 7-10+ years of progressive marketing experience in B2B environments​ 

• 3-5+ years in marketing leadership or management roles​ 

• Proven track record of developing and executing successful multi-channel marketing strategies​ 

• Demonstrated experience managing marketing budgets  

• Experience in the outsourcing, BPO, technology services, or professional services industry preferred​ 

Technical Skills: 

• SEO & Website Optimization: Advanced knowledge of on-page, off-page, and technical SEO; experience with SEO tools (SEMrush, Ahrefs, Moz); understanding of Core Web Vitals and page speed optimization​ 

• Content Marketing: Expertise in content strategy, creation, and distribution across multiple formats and channels​ 

• Digital Marketing: Proficiency in Google Ads, LinkedIn Ads, social media advertising, and display advertising​ 

• Marketing Automation: Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Zoho)​ 

• Analytics & Data Analysis: Strong analytical skills with proficiency in Google Analytics, marketing attribution tools, and data visualization platforms​ 

• Email Marketing: Experience with email marketing platforms and best practices for B2B email campaigns​ 

• Project Management: Familiarity with project management tools (Asana, Trello, Monday.com) and agile marketing methodologies 

WHAT WE OFFER:

We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:

• A competitive monthly salary based on your ability
• 13th month Tet bonus & bi-annual performance bonus
• 14 Annual leaves + 2 Sick leaves
• Annual salary review
• Attractive employee awards
• Social insurance and healthcare insurance upon Vietnam Labor Code
• PTI insurance package, and annual health check
• An English-speaking environment
• An open culture that spurs creativity, innovation, and inclusivity
• A variety of training courses for your career development
• Diverse activities to foster relationships, including company trips, year-end party, employees‘ birthdays
• An open-space office, a cafeteria, and a range of modern equipment
• Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)

WORK LOCATION: The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC

WORKING HOURS: 9AM – 6PM (Mon – Fri)

We welcome talents to apply by Clicking “APPLY” button below

At Innovature, we are proud to be an equal opportunities employer.

We believe in making decisions about our employees‘ careers based solely on their ability to perform and grow within their roles, regardless of gender, nationality, ethnic origin, religion or belief, disability, age, sexual orientation, and identity.

We are committed to building a culture where every individual feels respected and valued. We strive to create an environment free from discrimination and harassment, where all voices are heard, and everyone has the opportunity to thrive.

Our dedication to fostering a diverse, equitable, inclusive, and accessible workplace is central to our mission.

Find out about our company’s life here:

Youtube: innovatureconsulting1685

Fanpage: lifeatinnovature.vn

Tiktok: @lifeatinnovature

Linkedin: