Are you seeking a professional and dynamic work environment that values collaboration and encourages individual growth?

Join our team of talented and passionate individuals who embody a youthful spirit and a commitment to excellence. Apply now and unlock your potential with us!

WHO WE ARE:

Innovature BPO is a Vietnamese company with more than 10 years of experience in providing outsourcing solutions to clients worldwide. Our services support from call center, 24/7 bi-lingual customer care services, digital marketing to bookkeeping and data analytics services. We offer full time remote resources who are able to deliver the standard that meet global manpower requirement and utilize our business analytics, SLA and other performance metrics to help our clients boost productivity. Our mission is to enable clients to become high-performance businesses and create long-term partnership. Our vision is to connect Vietnamese talents to global labor market demands.

In 2021, Innovature BPO was proudly recognized the “HR Asia Award, one of the best places to work for in Asia”. In 2024, Innovature BPO was again proudly recognized as a Great Place to Work, reflecting our commitment to creating a positive and supportive work environment. We have officially earned this certification, with an impressive 92% of our employees agreeing that Innovature BPO is a great place to work, compared to the 59% average at typical companies. This remarkable statistic underscores the unique and positive culture we’ve cultivated. We’re committed to continuously improving our workplace, empowering our employees, and building an even brighter future together.

For more information about us, please access https://innovatureinc.com

WHAT YOU WILL BE DOING:We are looking for a Senior Performance Marketing Specialist who will take the lead in driving our SEO and paid advertising performance. This role places a strong emphasis on SEO strategy and execution (60%), combined with managing and optimizing LinkedIn Ads and Google Ads (40%). The ideal candidate has a proven track record in performance-driven environments, experience mentoring junior team members, and is up-to-date with AI-driven search engine tactics.

1. SEO – 60% (Primary Responsibility)

• Build and execute comprehensive SEO strategies for multi-brand environments (technical, on-page, off-page, keyword strategy, link-building directions).
• Conduct advanced keyword research, competitive analysis, content direction planning (content will be written by freelancers).
• Lead technical SEO audits and improvements: site architecture, indexing, page speed, schema, UX signals.
• Collaborate with content writers, web developers to ensure SEO best practices are implemented consistently.
• Monitor performance through Google Search Console, Google Analytics, SEMrush/Ahrefs… and provide actionable insights.
• Continuously optimize based on new ranking signals and AI-driven search changes (e.g., SGE, zero-click SERPs, conversational queries).

2. Paid Advertising – 40%

• Plan, execute, and optimize LinkedIn Ads campaigns targeting B2B segments.
• Manage and scale Google Ads (Search, Display, Remarketing) with performance-oriented KPIs.
• Build campaign structures, keyword/bidding strategies, and audience segmentation.
• Track ROI and generate reports with clear optimization recommendations.
• Collaborate closely with Sales teams to align ads performance with funnel conversion goals.

3. Collaboration

• Mentor and provide training junior marketers in SEO, PPC, and analytics.
• Work cross-functionally to ensure aligned performance strategy.

WHAT WE ARE LOOKING FOR:

Qualifications

Must-have

• Strong English proficiency (both written and verbal).
• Able to work with international markets, analyze English search intent, and manage ads, reports.
• 4–7+ years of hands-on experience in Performance Marketing, with strong focus on SEO strategy & execution.
• Excellent command of technical SEO, keyword research, and performance analytics.
• Demonstrated success scaling LinkedIn Ads and Google Ads for B2B or international markets.
• Strong analytical mindset; comfortable using data to drive decisions.
• Experience mentoring or training team members; previous Senior/Lead role experience is a strong plus.
• Ability to work independently but also collaborate in a fast-paced environment.

Nice-to-have

• Experience with marketing automation, CRM, or ABM tools.
• Understanding of AI-powered search engines, SGE, conversational search, and modern SEO/SEM tactics is preferred.
• Familiarity with AI marketing tools for keyword clustering, topic modeling, or SERP forecasting.

Understanding of cross-border or multi-market campaigns.

WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:

• A competitive monthly salary based on your ability
• 13th month Tet bonus & bi-annual performance bonus
• 12 Annual Leaves + 2 Sick Leaves
• Annual salary review
• Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
• Social insurance and healthcare insurance upon Vietnam Labor Code
• PTI insurance package, and annual health check
• An English-speaking environment
• An open culture that spurs creativity, innovation, and inclusivity
• A variety of training courses for your career development
• Diverse activities to foster relationships, including company trips, year-end party, employees’ birthdays
• An open-space office, a cafeteria, and a range of modern equipment
• Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)

WORK LOCATION: Onsite at The Distrcit Building, 159C De Tham, Cau Ong Lanh Ward, HCMC

WORKING HOURS: 9AM to 6 PM (Monday to Friday)