WHO WE ARE:

Innovature BPO is a Vietnamese company with more than 10 years of experience in providing outsourcing solutions to clients worldwide. Our services support from call center, 24/7 bi-lingual customer care services, digital marketing to bookkeeping and data analytics services. We offer full time remote resources who are able to deliver the standard that meet global manpower requirement and utilize our business analytics, SLA and other performance metrics to help our clients boost productivity. Our mission is to enable clients to become high-performance businesses and create long-term partnership. Our vision is to connect Vietnamese talents to global labor market demands.

In 2021, Innovature BPO was proudly recognized the “HR Asia Award, one of the best places to work for in Asia”. In 2024, Innovature BPO was again proudly recognized as a Great Place to Work, reflecting our commitment to creating a positive and supportive work environment. We have officially earned this certification, with an impressive 92% of our employees agreeing that Innovature BPO is a great place to work, compared to the 59% average at typical companies. This remarkable statistic underscores the unique and positive culture we’ve cultivated. We’re committed to continuously improving our workplace, empowering our employees, and building an even brighter future together.

For more information about us, please access https://innovatureinc.com

OVERVIEW

We are seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing programs that generate, nurture, and convert leads into sales opportunities for our BPO services. This role requires a mix of technical expertise, marketing strategy, content craftsmanship, and data-driven thinking to help us scale our demand generation and deliver measurable ROI.

Beyond automation, this role owns the voice of our email marketing - from crafting compelling sequences and nurture content to developing high-converting campaign copy. You will be the bridge between strategy and execution, ensuring every touchpoint in our funnel is both technically sound and content-driven.

WHAT YOU WILL BE DOING

Key Responsibilities

1. Marketing Automation & Campaign Management

Build, manage, and optimize automated workflows for lead nurturing, scoring, and conversion.
Create and maintain email campaigns, landing pages, and forms within the marketing automation platform (HubSpot/Zoho/etc.).
Segment and personalize campaigns based on buyer personas, industry, and lead behavior.
Ensure campaign deliverability, compliance (CAN-SPAM, GDPR), and best practices in email marketing.

2. Email Content & Copywriting

Write and edit compelling, conversion-focused email copy across the full funnel - cold outreach, nurture sequences, re-engagement, and promotional campaigns.
Develop and maintain a library of email templates, sequences, and messaging frameworks aligned with our brand tone and ICP (Ideal Customer Profile).
Craft subject lines, CTAs, and preview text optimized for open rates and click-through - continuously tested and refined.
Collaborate with design teams to produce email-native assets: case study summaries, thought leadership snippets, event invitations, and ebook.
Adapt content for different segments, personas, and stages of the buyer journey - ensuring the right message reaches the right person at the right time.
Maintain a consistent brand voice across all email communications, aligned with broader content strategy.

3. Lead Management & CRM Integration

Implement and manage lead scoring models to qualify leads into MQLs and hand off SQLs to sales.
Work closely with the sales team to align workflows, ensuring seamless lead routing and follow-up.
Maintain data hygiene and synchronization between the marketing automation system and CRM

4. Analytics & Reporting

Track, measure, and report on campaign performance (open rates, click-through, conversion, pipeline influence).
Provide insights and recommendations to improve conversion rates across the funnel.
Support attribution modeling to understand ROI of different marketing channels.
Monitor email content performance and iterate based on data - subject lines, copy length, CTA placement, and send timing.

5. Collaboration & Strategy

Partner with content and design teams to create engaging assets for campaigns (emails, landing pages, case studies, webinars).
Support Account-Based Marketing (ABM) programs targeting key accounts in industries that outsource BPO.
Continuously test, learn, and optimize campaigns for better engagement and lead quality.

WHAT WE ARE LOOKING FOR:

1. Must-Have

Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of experience with digital marketing in B2B business.
2+ years of experience with marketing automation platforms (HubSpot, Zoho, or similar).
Proven ability to write high-quality B2B email copy - from cold outreach to multi-touch nurture sequences. A writing portfolio or samples will be requested.
Solid understanding of B2B marketing funnels, lead nurturing, and inbound/outbound marketing.
Hands-on experience with email marketing, form building, and workflow automation.
Strong analytical skills with proficiency in reporting dashboards (Google Analytics, CRM analytics, automation tool reports).
Knowledge of database segmentation, deliverability, and compliance standards.

2. Nice-to-Have

Experience in the BPO, outsourcing, or IT services industry.
Familiarity with CRM systems (Salesforce, Zoho CRM, HubSpot CRM).
Basic knowledge of HTML/CSS for email templates.
Comfort with A/B testing, multivariate testing, and data-driven optimization.
Experience writing for multiple audience segments or personas simultaneously.

WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:

A competitive monthly salary based on your ability
13th month Tet bonus & bi-annual performance bonus
Annual salary review
Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
Social insurance and healthcare insurance upon Vietnam Labor Code
PTI insurance package, and annual health check
An English-speaking environment
An open culture that spurs creativity, innovation, and inclusivity
A variety of training courses for your career development
Diverse activities to foster relationships, including company trips, year-end party, employees‘ birthdays
An open-space office, a cafeteria, and a range of modern equipment
Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)

WORK LOCATION: Onsite at The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC

WORKING HOURS: 9AM - 6PM (Mon - Fri).

We welcome talents to apply by clicking “APPLY”

At Innovature, we are proud to be an equal opportunities employer.

We believe in making decisions about our employees’ careers based solely on their ability to perform and grow within their roles, regardless of gender, nationality, ethnic origin, religion or belief, disability, age, sexual orientation, and identity.

We are committed to building a culture where every individual feels respected and valued. We strive to create an environment free from discrimination and harassment, where all voices are heard, and everyone has the opportunity to thrive.

Our dedication to fostering a diverse, equitable, inclusive, and accessible workplace is central to our mission.

Find out about our company’s life here:

Youtube: innovatureconsulting1685

Fanpage: lifeatinnovature.vn

Tiktok: @lifeatinnovature

Linkedin: innovature-consulting