WHO WE ARE:

Innovature BPO is a Vietnamese company with more than 10 years of experience in providing outsourcing solutions to clients worldwide. Our services support from call center, 24/7 bi-lingual customer care services, digital marketing to bookkeeping and data analytics services. We offer full time remote resources who are able to deliver the standard that meet global manpower requirement and utilize our business analytics, SLA and other performance metrics to help our clients boost productivity. Our mission is to enable clients to become high-performance businesses and create long-term partnership. Our vision is to connect Vietnamese talents to global labor market demands.

In 2021, Innovature BPO was proudly recognized the “HR Asia Award, one of the best places to work for in Asia”. In 2024, Innovature BPO was again proudly recognized as a Great Place to Work, reflecting our commitment to creating a positive and supportive work environment. We have officially earned this certification, with an impressive 92% of our employees agreeing that Innovature BPO is a great place to work, compared to the 59% average at typical companies. This remarkable statistic underscores the unique and positive culture we’ve cultivated. We’re committed to continuously improving our workplace, empowering our employees, and building an even brighter future together.

For more information about us, please access https://innovatureinc.com

ROLE: Brand Owner - Marketing Executive

What You Will Be Doing

Brand & Website Management

Own and manage the brand presence across digital channels.
Oversee and optimize the brand website, ensuring content is updated, SEO best practices are implemented, and user experience is continuously improved.
Work closely with developers and internal stakeholders to enhance website performance and conversion opportunities.

SEO, GEO & SEM

Develop and execute SEO/GEO strategies to improve organic visibility and search rankings.
Conduct keyword research, competitor analysis, and content optimization.
Support SEM initiatives and performance-driven digital campaigns to increase traffic and lead acquisition.

Content Strategy & Thought Leadership

Build and execute a strategic B2B content plan targeting international audiences interested in outsourcing to Vietnam.
Produce and manage high-quality content including blogs, case studies, landing pages, whitepapers, newsletters, and thought leadership articles.
Ensure consistent brand messaging across all communication channels.

Social Media & Community Growth

Develop social media content strategies across LinkedIn, Facebook, X/Twitter, and other relevant channels.
Drive B2B engagement, audience growth, and brand awareness through strategic content planning and community management.
Analyze social performance metrics and optimize campaigns accordingly.

B2B Marketing & Email Campaigns

Plan and execute targeted B2B marketing campaigns to engage potential clients and outsourcing partners.
Create and manage email marketing campaigns, lead nurturing workflows, and newsletters.
Monitor campaign performance and optimize based on KPIs and conversion metrics.

Public Relations & Brand Awareness

Support PR initiatives to strengthen brand’s positioning in local and international markets.
Coordinate media outreach, partnership communications, press releases, and external announcements.
Build awareness around Vietnam’s outsourcing ecosystem and industry capabilities.

Industry Research & Market Analysis

Stay up to date with global outsourcing, BPO, AI, and business service trends.
Conduct market and competitor research to support strategic planning.
Use data and insights to evaluate campaign effectiveness and provide actionable recommendations.

Requirements

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related fields.
Minimum 2 years of experience in B2B marketing, preferably in outsourcing, BPO, technology, SaaS, or professional services.
Strong understanding of SEO, GEO, content marketing, website management, and lead generation.
Experience with email marketing tools and marketing automation platforms.
Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
Excellent English writing skills.

Skills & Competencies

Strong B2B marketing and brand management capabilities.
Ability to manage multiple projects across different channels.
Strategic thinking with hands-on execution ability.
Strong analytical and reporting skills with a data-driven mindset.
Experience in social media planning and content development.
Knowledge of Vietnam’s outsourcing/BPO industry is a strong advantage.

WORK LOCATION: Onsite at The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC

WORKING HOURS: 9AM - 6PM (Mon - Fri).

WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:

A competitive monthly salary based on your ability
13th month Tet bonus & bi-annual performance bonus
Annual salary review
Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
Social insurance and healthcare insurance upon Vietnam Labor Code
PTI insurance package, and annual health check
An English-speaking environment
An open culture that spurs creativity, innovation, and inclusivity
A variety of training courses for your career development
Diverse activities to foster relationships, including company trips, year-end party, employees‘ birthdays
An open-space office, a cafeteria, and a range of modern equipment
Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)

We welcome talents to apply by Clicking “APPLY” button below

At Innovature, we are proud to be an equal opportunities employer.

We believe in making decisions about our employees ‘careers based solely on their ability to perform and grow within their roles, regardless of gender, nationality, ethnic origin, religion or belief, disability, age, sexual orientation, and identity.

We are committed to building a culture where every individual feels respected and valued. We strive to create an environment free from discrimination and harassment, where all voices are heard, and everyone has the opportunity to thrive.

Our dedication to fostering a diverse, equitable, inclusive, and accessible workplace is central to our mission.

Find out about our company’s life here:

Youtube: innovatureconsulting1685

Fanpage: lifeatinnovature.vn

Tiktok: @lifeatinnovature

Linkedin: innovature-consulting